Google Ads and Google Shopping solutions for small business

Our Google Ads management services help your business get seen by the right people, at the right price

Ocean Bear Digital focuses on one thing and one thing only; getting small businesses to dominate their industry on Google.

Our focus is on maximizing your ad spend and delivering you real results with no wastage. We have experience in managing Google Ads accounts spending over $500,000 through to small businesses targeting niche areas with as little as $1,500 a month.

We focus on advertising to consumers who display ‘commercial intent’, ensuring maximum efficiency in your ad spend.

What’s commercial intent you may ask? Put simply, it’s users who exhibit an intent to purchase your product or service. Say you’re a car mechanic, and a user searches “car mechanics near me” on Google; that user has strong commercial intent.

It’s all too easy to spend a lot of money on Google for not much return. As an agency focused on growing and scaling small businesses, our Google Ads management ensures your spend is channeled into the area’s most likely to deliver you leads, purchases and ultimately, revenue.

Our Google Ads solution incorporates three distinct advertising channels.

This is what we recommend for nearly all our clients, often as their sole digital advertising channel. These are the text ads you see on when you search for a product or service (or just about anything else under the sun). We relentlessly optimize Google Ads accounts to ensure delivery of the right ads, to the right users, at the right price.

If you sell products online, Google Shopping can be a highly effective channel. In our experience managing millions of dollars of advertising spend, Google Shopping consistently proves an effective channel in driving enquiries and purchases, cost-effectively. With Google Shopping, we managed a $40 cost per lead on an ecommerce store that averages $3,658 per transaction.

When you have an ecommerce platform, it can be hard to decide where to invest your precious advertising dollars to promote your products. Our job is to drive the most amount of conversions from your ad spend, and that’s why we turn to Google Shopping time and time again.

Remarketing is an important component of any Google Ads strategy. Remarketing enables you to advertise to users who visited your website but didn’t submit an enquiry or complete a purchase.

Imagine you own a gym and a user spends five minutes on your website, views your pricing page, then leaves without signing up. Then imagine two days later that same user searches “best gyms near me” on Google. If you run a remarketing campaign, you can advertise to that user with a personalized ad. For example, you might include a 10% discount in the ad text, as price may have been the reason the user didn’t sign up the first time they visited your website.

And most important of all…

Rich reporting is provided across all three channels. We’re skilled in Google Analytics, Google Tag Manager, Google Search Console and Google Data Studio, ensuring your account is fully optimized based on hard data.

We’ll also provide you with a beautifully polished, real time report that allows you to view advertising performance through an interactive dashboard that you can manipulate based on your preferred date range. With the click of a mouse you can switch from seeing the performance of your advertising from yesterday, to last year. And if that sounds like too much, don’t worry, we can just as easily provide you with a monthly report on performance.

Why you can put your faith in us

Proven performance

2,500% return on ad spend and over 170 leads per month for a company we work with

Google Ads Expertise

Google Search and Shopping certified. 15 years’ experience working with companies spending up to $50,000 per month

Best-in-class set-up

Your Google Ads account will be crafted to perfection, ensuring you’re targeting the right keywords, with the right ads, at the right price

Beautiful ads

We apply psychological buyer behavior principles to ensure your ads stand out from the crowd and attract clicks

Revenue-focused approach

Our Google Ads accounts are optimized towards conversions and revenue, ensuring every dollar you spend works hard to deliver you profit

Remarketing included

We’ll create segmented pools of users based on how they interact with your website, and tailor messaging to them accordingly


Detailed, real-time reporting available, using the most advanced analytics tools in the market

Website expertise

Advanced technical and on-page optimization, ensuring your website is performing at its peak to deliver you the best return on your ad spend

View our super transparent, super competitive Google Ads management plans

A sneak peek into our Google Ads process for small business

Google Ads management that moves the needle

Years’ experience in Google Ads management
Return on ad spend
Leads per month
Cost per lead

Companies we’ve worked with

Say hello

Dominate the competition on Google and make the most of every dollar with a perfectly optimized, best-in-class Google Ads solution.

You don’t get this far without a few questions

With Google Ads, you only pay when a user clicks on your ad. You can also ensure your ads only appear in front of users who display commercial intent. For example, if you’re a cosmetic dentist in Vancouver and a user searches “teeth straightening Vancouver”; you can confidently display an ad knowing it’s reaching exactly the right audience at exactly the right time. This is an advantage Google Ads has over other types of advertising, such as social and programmatic, which relies on delivering ads to users based on their interests, not necessarily a direct intent to purchase. If you run an ecommerce store, Google Shopping allows you to display your products at the top of Google when users search for a product, again enabling you to capitalize on commercial intent. For these reasons, Google Ads is a highly effective solution for small businesses.

Google Ads are generally always worth it for small businesses. They provide a cost-effective way to put your products or services in front of the people who are actively seeking those products or services out. Furthermore, Google Ads provides tremendous reporting capability, allowing you to see exactly how much you pay per conversion, down to an individual keyword. This means you can quickly and easily deduce how profitable your Google Ads campaigns are, then make adjustments as necessary.

Google charge you every time a user clicks on your ad. The price you pay for a click depends on a range of factors including your maximum cost per click (how much you’re willing to pay for a click) and your quality score. Quality score is based on a range of factors, but boils down to how relevant, and how optimal of a user experience you provide to users who see and interact with your ads on Google. It’s hugely important as a higher quality score means you’ll likely pay less per click, have your ads show higher up on Google (by way of a better Ad Rank) and it can actually make your competitors pay more per click. Hence, there’s no fixed cost per se with Google Ads and it really depends on your budget. If you want more clicks and you’re achieving profitable outcomes, you can keep increasing your budget. Eventually you’ll reach saturation based on search volume on Google, but for most industries this would require a significant monthly budget.

On top of the cost per click, you will need to pay an agency for Google Ads management. Google Ads is a complex landscape that requires significant skill and experience to deliver profitable outcomes. Management costs depend on the size and complexity of the account and can range from $1,000, up to $10,000 per month. Ocean Bear Digital have one of the most competitive Google Ads management costs in the country.

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