Where to begin with link-building, the cornerstone of your march up Google’s rankings. Attaining relevant, high-quality links takes hard-work, persistence and creativity. The reward in achieving these links however is significant, with Google using it as their foremost tool in determining the quality of a website, and its position in their search engine.
As an example, Google deems www.cbc.ca a highly authoritative website as a result of the volume of website visitors the site receives, and the over 250,000 websites linking to it. If CBC then links to your website, by proxy you’ll receive some of that authority, positively impacting your ranking on Google. By contrast, if a virtually unknown website links to your website, it’s unlikely to make much of a difference in your rankings. Quality over quantity.
There are multiple ways to build links, including broken link building, guest posting, outreach to industry associations, suppliers, community groups, and partners; reviewing competitor backlinks to identify opportunities; and lots more. By far the most popular, sustainable and fruitful approach is by crafting earth-shatteringly good content, and then conducting outreach to relevant industry sources to acquire links to that content. This takes time and effort, but can yield amazing results for your brand on Google.
Ocean Bear Digital are experienced link builders with a tried-and-test, continually refined methodology that delivers results.